berrario agency
privacy policy

1. What Data We Collect

We collect and process the following categories of personal data:

2.1 Information You Provide Directly

• Name, email address, phone number, company name
• Information provided in inquiries, surveys, newsletter sign-ups, and event participation
• Application data if applying for a role at Berrario Agency

2.2 Information We Collect Automatically

• IP address, browser type, device details
• Pages visited, time spent, referral sources
• Cookies, tracking pixels, and analytics

2.3 Information from Third Parties

• Social media profiles (when engaging with us via LinkedIn, Meta, or other platforms)
• Publicly available business information

For more details on tracking technologies, see our Cookie Policy.

2. How We Use Your Data

We process personal data for the following purposes:

• Providing and improving our services (contractual necessity)
• Responding to inquiries and support requests (legitimate interest)
• Marketing and promotional communications (user consent)
• Compliance with legal obligations (legal requirement)
• Website analytics and security improvements (legitimate interest)

3. Legal Basis for Processing (GDPR & U.S. Compliance)

We process data based on:

• Contractual Necessity: Providing requested services
• Legitimate Interest: Improving services and security
• Legal Obligation: Compliance with legal and regulatory requirements
• Consent: Marketing communications and analytics tracking (which can be withdrawn at any time)

Under U.S. state laws, consumers may request details about how we use their personal data and whether it is shared or sold.

4. Data Retention

We retain personal data only as long as necessary:

• Customer records: Up to 5 years after the last interaction
• Marketing data: Until the user opts out
• Legal and compliance records: As required by law

Once data is no longer needed, we securely delete or anonymize it.

5. How We Share Your Data

We may share your personal data with:

• Service providers (hosting, analytics, payment processors)
• Advertising partners (Meta, Google, X, TikTok, LinkedIn for targeted marketing)
• Legal authorities (if required by law)
• Business partners (when necessary for collaboration or service delivery)

5.1 U.S. Consumer Data Disclosure

Under CCPA/CPRA, we must disclose whether we "sell" or "share" personal information for targeted advertising:

• We do not sell personal information.
• We may share information for digital advertising purposes.

To opt out, contact our support.

6. Your Rights (GDPR, LPDP, CCPA/CPRA, and Other U.S. State Laws)

6.1 GDPR & LPDP Rights (EU, UK, Serbia)

• Right to Access your personal data
• Right to Correct inaccuracies
• Right to Delete your personal data
• Right to Restrict Processing
• Right to Withdraw Consent
• Right to Data Portability

6.2 U.S. Consumer Rights (CCPA/CPRA & Other States)

• Right to Know what personal data we collect and share
• Right to Delete personal data upon request
• Right to Opt-Out of targeted advertising or data sharing
• Right to Correct inaccurate personal data
• Right Against Discrimination for exercising privacy rights

To exercise your rights, reach out to our support.

7. Managing Your Preferences

8. Security Measures

We implement:

• Data encryption for secure transmission
• Access controls (restricted to authorized personnel)
• Regular security audits to prevent breaches

9. Financial Incentives (U.S. Requirement)

If we offer financial incentives (e.g., discounts in exchange for email sign-ups), we will disclose how the value of consumer data is calculated and allow users to opt out.

10. Privacy of Children

Our services are not intended for individuals under 18 years old, and we do not knowingly collect data from minors.

11. Updates to This Policy

We may update this Privacy Policy. Significant changes will be notified via email or website notice.

For any privacy-related inquiries, contact our support.

12. Who We Are

Data Controller: Bojan Milosavljevic PR Berrario
Registered Address: Gavrila Principa 73, Sremska Kamenica, Serbia
‍Contact Email: info@berrario.com

If you have any questions about this policy, please contact us.